LEVI'S ECO Jeans
Levi's is launching a new line of environmentally friendly denim this November. LEVI'S ECO is made from 100% organic cotton and all external packaging will be made from organic fabric or recycled paper and printed with soy-based ink. The new line is accesorized with a few subtle hints toward the ‘green' image including an embroidered lower case «e» and naturally colored «Levi's» tab.
The dye does not use any chemicals but instead is made from a process involving natural indigo, potato starch, mimosa flower and Marseille soap. With LEVI'S ECO, consumers who seek to minimize their personal impact on the environment can choose jeans that demand less from the environment without forfeiting style or quality in a product.
LEVI'S ECO will be available in November 2006 exclusively at Levi's U.S. stores with additional products to be introduced in spring 2007. The fall U.S. introduction is part of a global launch of products made with 100% organic cotton. In Europe, the Levi's brand will offer a certified organic denim version of its most popular styles — the Levi's 506 Standard Fit Jean for guys and the Levi's 570 Straight Fit Jean for girls. The pants will be sold at selected stores. There are three washes: «Barely Touched» (dark wash), «Ground Down» (mid-tone) and «Salted & Aged» (light wash).
BARELY TOUCHED - a dark wash with a hint of tinting, scraping and creasing
GROUND DOWN - a mid-tone wash with vintage shading
SALTED & AGED - a naturally sun-faded wash
Produced
Produced in Hungary in Levi's owned & operated plants under the ECO- Sustainable Textile symbol. It guarantees that every step in the creation of the Levi's Eco denim jeans meets the requirements of the stringent EU regulation for organic production and textile processing.
Features
- 100% Certified Organic Cotton Denim partly dyed with natural indigo
- Denim coated with potato starch for sheen
- Vintage-inspired ageing effect created with mimosa flower pigment
- Softened with olive oil-based Marseilles soap
- Bar tacks insteat of rivets at stress points, to limit the use of metal
- Coconut waist button
- Raw, non-galvanised fly button
